High-Intent Search vs Visual Demand Generation
When investing your marketing budget, should you prioritize Google Ads or Meta Ads? The answer depends on your customer's buying journey.
Google Ads = High Intent
When someone searches "best banquet hall in Madhapur" or "cosmetic dentist Hyderabad", they have active intent to book now. Google Ads captures this existing demand.
Meta Ads = Visual Aspiration & Demand Creation
When selling luxury jewelry, fashion, real estate, or cafe dining, customers don't always search with keywords. Cinematic reels on Instagram create emotional desire and generate new demand.