A hotel sells something unusual:
an experience customers cannot fully inspect before buying.
Photography, video, reviews and digital reputation therefore influence decisions heavily.
Show the Experience
Don't only show rooms.
Show:
arrival,
breakfast,
pool,
views,
workspaces,
events,
dining,
service,
neighbourhood,
and atmosphere.
Direct Search Visibility Matters
Hotels compete not only with other hotels but also aggregators.
Strong brand search presence, SEO, local listings and useful destination content can help strengthen direct discovery.